Meet the Founder

Sarah Jane Caine

International educator. Skin specialist. The standard behind SkinSmart™.

Sarah Jane Caine has spent nearly three decades in the beauty and skin industry — as a salon owner, advanced skin educator, and professional spray tan specialist.

She began her career at 17, went on to own and operate skin-led salons for over a decade, and has delivered professional education in spray tanning, advanced skin treatments, and non-surgical technologies to a depth comparable with Level 7 qualification.

In 2013 she became the UK and European exclusive distributor of Black Magic Tan — a professional spray tan solution used across competitions, events, and elite professional environments internationally.

SkinSmart™ was created because the industry needed something better.

Not another course about how to apply a tan. A genuine education framework built on skin knowledge, professional judgement, and the standards the industry has always deserved — but rarely received.

This is not education for everyone. It is education for professionals who take what they do seriously.